First, print the design on special paper. The ink used turns into a gas when heated, then binds to the fabric and prints permanently on the fabric. The effect is permanent and not easy to fade because the ink is embedded in the fabric or substrate, rather than simply spread over it like regular prints.

The process is almost like getting a tattoo, but not on your skin, but on the product of your choice. The heat opens the pores of the fabric, and then, under applied pressure, the ink cools and returns to its solid form.

The result is a permanent, full-color image that won’t crack, peel or wash off the substrate. This process allows the ink to go from a solid to a gas without becoming a liquid, a bit like dry ice. Conversion is initiated by heat and controlled by pressure.