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Prospect of digital printing industry
With the rapid development of the clothing industry, clothing has evolved into personalized labels, and clothing has become a social attribute of the young generation. The change of consumption concept promotes the textile garment industry to transform from the traditional business model to the new business model of “small batch, personalized and rapid response”. Digital printing has become a dark horse in the printing and dyeing industry in recent years with no plate making fee and no moQ.
“We have been doing digital printing for eight or nine years now and we are clearly seeing more patterns, smaller moq and shorter lead times.” Shaoxing Keqiao often hair digital director Gu Baijun told reporters, “when I first entered the line, orders are generally kilometer level, even ten thousand meters level, now most only a few hundred meters.”
It is worth mentioning that, in order to get through the textile industry chain and accurately push information to the end customers, the global Textile network is currently launching a post-processing street activity, which has successfully launched digital printing section, embroidery section, embossing crepe, hot stamping section, which has attracted the attention of many purchasers.