Driven by many factors, such as environmental protection policies, counter-trend of small orders and the gradual narrowing of the cost gap between digital printing and traditional printing, the rapid development of digital printing market has a strong certainty. As the world’s leading digital printing equipment, the company has outstanding technical strength, is expected to maintain the leading edge in the field of high-end digital direct injection equipment, rapidly expand the share of digital transfer printing market, and through the “equipment first, consumables follow up” business model of rapid growth. The company is also expected to expand the industry chain vertically and horizontally to open up space for growth. As the industry leader, the company’s competitive advantage is expected to continue to consolidate.